Sandra Douglass Morgan
President Las Vegas Raiders
Sandra Douglass Morgan is the President of the Las Vegas Raiders. She served as Chairwoman of the Nevada Gaming Control Board and has decades of experience in the sports, gaming, legal & corporate sectors. Sandra is on the Board of Directors of Allegiant Travel Company, Fidelity National Financial, and the UNLV Foundation. She recently served as Vice Chair of the Super Bowl LVIII Host Committee.
Sessions
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3:00 PM-3:40 PM
ARIA, Level 1, Joshua 8
Measuring the Effect of Sports Sponsorships on Fan Behavior
Learn how cutting-edge data analytics and measurement tools are transforming the way brands assess fan engagement, sponsorship ROI, and overall impact.
Conference Track
Sports